Lisa Taylor

Content Strategy, Brand Strategy, and Copywriting  Experience

Copy Strategy and Copywriting

• Creatifi, LLC, Principal Lisa Taylor: 

  • Generated content for catalogs, magazine articles (print and epublications), sales kits, webcasts, podcasts, video scripts, emails, newsletters, brochures, and training materials.

  • Created personas, brand guide and wrote web copy for KPS Essentials for client LevelUp in Grand Rapids, MI.

  • Wrote LinkedIn bi-monthly blog content for Acclivity for client Active Blogs in Ft. Collins, CO.

  • Wrote daily social media posts for Aesthetic Solutions, After Divorce, Thistle Housing, Dr. Zakany, and You Need Pie for client 33 Words in Louisville, CO.

• Centura Health: Wrote hospital newsletters, web content, patient and service stories, social media posts, service line capabilities studies, marketing plans, scripts, and marketing materials–brochures, flyers, and marketing campaigns. Supported Provider Relations with marketing materials including practice sheets, provider bios, and web content.

• Estes Park Health: Wrote employee emails, social media posts, marketing deliverables, annual reports, PPT presentations, digital and web content, patient and physician stories and press releases.

• SCL Health Good Samaritan Medical Center: Wrote hospital and employee newsletter, marketing and communication plans, web content, marketing materials, leader talking points, and employee town hall presentations.

Content Strategist

• Led multi-billion-dollar software company through a content strategy transformation; designed the framework, processes, content style guides, and standard operating procedure.

• Managed content strategy across an ecosystem of 16 brands with an emphasis on three major verticals that contributed to $700M in yearly revenue.

  • EverHealth SaaS businesses included: DrChrono, Updox, iSalus, CollaborateMD, GoodTherapy, and EMHware.

  • EverWell SaaS businesses included: SalonBiz, ASF, ClubOS, My PT Hub, and Clubwise.

  • EverPro SaaS businesses included: Joist, Invoice Simple, i360, MarketSharp, and RoofSnap.

• Worked across diverse content formats including: articles, white papers, case studies, thought leadership, blogs, digital, social, and email.

• Developed cross-function strategic content campaigns for SalonBiz, Invoice Simple, CollaborateMD, and ASF/ClubOS.

• Created content strategies to delight and engage potential customers and up-sell and cross-sell current customers throughout the customer journey.

• Completed content and copy redesigns of marketing websites resulting in a 20-30% increase in organic traffic.

• Collaborated with the SEO team to create relevant and informative blog posts for businesses in our portfolio.

• Built and led a remote team of five: two Content Managers and three Content Strategists. Maintained 100% retention of the content team over the course of two years.

• Created content and editorial calendars for GoodTherapy (behavioral health therapists and content for potential clients) and the Fitness team (ASF, Club OS, Clubwise, and My PT Hub).

• Helped create and use business ICPs to determine voice and tone for all messaging.

• Edited and posted all blog content on HubSpot or WordPress for 16 business groups.

• Managed content contractor relationships.

• Created content strategy to launch new Updox website.

• Created a content strategy to launch the new EverHealth website.

Brand Content Strategy

• Centura Health: Executed brand strategy with deliverables for five Centura hospitals and individual hospital strategic marketing plans.

• Estes Park Health: Introduced and led transformation for new brand Estes Park Health (formerly Estes Park Medical Center) included all deliverables from printed to exterior signage.

• Centura Health: Contributed to the corporate content and brand improvement team for the SCL Health website.

• Creatifi, LLC: Led brand content for the development and launch of a new Amway Artistry luxury skincare line.

• EverCommerce: Led brand content initiative for new EverHealth brand strategy.